What Are You Prioritizing This Summer?
Inside how Latina leaders are resetting, realigning, and making space for what matters most.
Hola familia,
Before we talk strategy, I want to check in—how are you, really?
Last week was incredibly heavy, and like many of you, I spent the weekend trying to ground myself. I journaled for hours, donated to immigrant rights organizations like CHIRLA, and supported a local coffee shop’s fund for protestors.
But as I told a friend yesterday:
We don’t just need more people reacting. We need more people building.
That’s what keeps me focused right now. And that’s what we’re doing inside The Jefa in Training Circle—building something intentional, long-term, and rooted in impact.
The mujeres in this community aren’t here for performative action. They’re here to lead with clarity, serve with purpose, and build businesses that sustain them and uplift our comunidad.
That’s real leadership. And it starts with knowing what to prioritize.
🛠️ The Reset You Didn’t Know You Needed
If you’ve been feeling unclear, overbooked, or like your time is being pulled in too many directions—you’re not alone. That’s exactly why we’ve been focused on resetting our business strategy inside the Circle.
Here’s what we’ve been asking:
What’s actually working—and what’s just keeping me “busy”?
What’s making me money and momentum?
What projects do I need to shelve or rework to stay aligned with my long-term goals?
Am I marketing with intention—or just out of habit?
ICYMI: Next Monday, June 23rd at 4PM, I am hosting a Reset Your Business Strategy Workshop to help you get clear on those exact questions.
Inside the reset, we’re breaking down:
✔️ Sales
✔️ Marketing
✔️ Offers
✔️ Finances
✔️ Capacity
✔️ Mindset
✔️ What growth actually looks like in this season
Because realignment isn’t just about changing things up—it’s about choosing the right things to move forward.
Want to join us but not a member? Early-Bird Tickets for only $15 are still available.
🧠 What We’re Learning (and Why It Matters)
Whether you're booked and want to stay booked, or things are slow and you're not sure where to focus—this is a powerful season to reflect, recalibrate, and plant smarter seeds.
I’ve asked some of my clients to start prepping for the workshop by doing a mini-reset. Some of the biggest takeaways from this reset?
More leads = more follow-up.
Busy ≠ strategic.
Waitlists ≠ paid commitments.
Revenue ≠ capacity.
Inside the Circle, we’re getting honest about what we can sustain—and what we can no longer fake.
🔍 Sneak Peek: What’s Coming Up in the Circle
We’re centering clarity, connection, and creative momentum this summer.
💡 Strategy + Growth Programming:
Monthly Office Hours: Group brainstorm + strategic guidance with me (Ashley K. Stoyanov Ojeda)
Accountability Program: Gentle check-ins, shared momentum, and visibility prompts
Expert Guests: TBA soon!
✍🏽 The Return of Writing & Speaking Clubs:
Writing + Speaking Clubs return this summer with sessions like:
→ Crafting Captivating Stories for Your Brand
→ Dealing with nerves + pricing your speaking engagements
→ Voice Check Free-Write: a creative midyear check-in
→ Cold Pitching in August for Hispanic Heritage Month opps
→ Hooks, Editing, and Interview Skills coming this fall
Because thought leadership isn’t a trend. It’s how you build trust and visibility that lasts.
👀 What If You Didn't Have to Figure It All Out Alone?
Picture this:
You’re second-guessing your next move—torn between refining your offer or launching that new idea—and instead of spiraling solo, you drop a voice note into our Circle chat.
Within minutes, you’ve got honest feedback, real-time encouragement, and a few 🔥 resources from fellow jefas who’ve been there.
The following week, you’re on Zoom during our monthly group strategy session. We’re workshopping real business questions together—marketing, pricing, pivots, growth. You leave with clarity, momentum, and most importantly, a game plan.
And when you need a reset?
You’ve got guided exercises, business audits, and expert-led workshops that meet you exactly where you are.
This isn’t just a membership.
It’s your strategy circle, your accountability pod, your bilingual, bicultural business fam.
If you’ve been craving:
✔️ Real strategy (not just vibes)
✔️ A space where you don’t have to explain your cultura
✔️ A roadmap and community to walk it with you…
🟡 Apply to join The Jefa in Training Circle — we’re welcoming new members now.
✨ This is your reminder that growth doesn't always look like more.
Sometimes it looks like focus. Sometimes it looks like rest.
But it always starts with alignment.
You’ve got this, jefa.
Con cariño y estrategia,
Ashley K. Stoyanov Ojeda 💛