The Top 5 Sales Mistakes I See Entrepreneurs Make (And How You Can Fix Them)
+ A sneak peek into my brand-new course: Build a Sales Strategy That Feels Good (and Actually Converts)
Hola familia,
Let’s talk about something most entrepreneurs avoid admitting:
We’re not always confident in our sales game.
Most of us know how to create content. We might even have some offers out in the world.
But when it comes to consistent, feel-good sales that actually convert?
Whew. It’s a whole other story.
Over the past few years, I’ve worked with hundreds of founders — from first-gen coaches to consultants and creatives — and I keep seeing the same 5 mistakes holding them back from the aligned revenue they deserve.
So today, I want to share what those mistakes are and how you can shift them — with real strategies pulled directly from my new course, Build a Sales Strategy That Feels Good (and Actually Converts).
If you're on the fence about joining, this post will give you a preview of what's inside — and how you can start identifying some blind spots in your sales strategy - starting today.
Let’s dive in 👇🏽
Mistake #1: Thinking Sales Is Just About the Pitch
What most people believe: “If I just get better at pitching, people will buy.”
What’s actually true: The sale starts long before the pitch.
What to do instead:
Sales is a relationship, not a script. It begins the moment someone lands on your page, hears you on a podcast, or watches a Reel.
That’s why the first module of the course is all about reframing sales and understanding your buyer psychology — because if people don’t feel safe, seen, and understood before the offer, they’re unlikely to convert.
Get the “Sales Reframe Check-In” mini lesson instantly when you pre-enroll. It’s available now for all pre-purchasers before the full course drops in August!
Mistake #2: Selling an Offer Before You’ve Made It Clear
You could be attracting exactly the right people… but if your offer is still vague or hard to explain, it won’t land.
Fix it:
We go deep on offer clarity and even include a Clarity Scorecard to help you test if your current services are aligned, accessible, and actually make sense to your ideal buyers.
And yes — we even walk you through how to beta test new services the emotionally intelligent way.
Mistake #3: Focusing on the “Ideal Client Avatar” Instead of Real People
Your audience isn’t a Pinterest board. They’re real people — with real needs, timelines, and trust issues.
Shift it:
We’ll help you build real, nuanced buyer personas that match your actual audience patterns. Then, we’ll show you how to tailor your offer and messaging to speak directly to both your “ready buyers” and your longer-lead, nurture buyers.
Includes: the Offer Match Table — so you can map your offers to the buyers most likely to say yes.
Mistake #4: Building Funnels Instead of Ecosystems
Funnels assume people move in a straight line. But real people? Not so much.
Reframe it:
Inside the course, I’ll help you build a Sales Ecosystem — a layered, relationship-based model that supports people at every stage of their journey (without you having to launch something new every month).
You’ll map how people move through your world — from a freebie to a call to a membership or retainer — and build trust across each touchpoint.
Mistake #5: Ghosting Leads After They Don’t Convert
The sale isn’t always “no” — it’s often just “not yet.”
What to do instead:
We’ll talk about follow-up frameworks that feel human and build long-term trust — so people remember you and come back when the time is right.
You’ll also get my access to my favorite tools for tracking what’s actually working in your sales strategy + more.
Pre-Sale Bonus: Get Early Access + Lock in the Lowest Price
✨ The full course opens August 1, 2025
✨ But if you pre-enroll now, you’ll get:
✅ Immediate access to a bonus mini- lesson + worksheet to help you reframe your sales mindset + start identifying red flags in your process.
✅ A locked-in pre-sale discount ($100 off) + payment plans available
✅ First dibs on any early-access live sessions or Q&A extras
This Course Is for You If:
✔️ You’re a coach, consultant, or creative who’s done all the “right” things — but still isn’t converting
✔️ You’ve got offers… but you’re not sure they’re landing
✔️ You want to learn sales psychology + emotional intelligence — not just templates
✔️ You’re tired of bro, cookie-cutter marketing and ready for a strategy that feels like you
Ready to stop second-guessing your sales — and start creating real revenue?
Come join me. Let’s build a sales strategy that feels good and actually converts.
Have a question? Reply to this email or drop a comment. And I look forward to sharing more behind-the-scenes info on this course very soon.
xx,
Ashley