🌿 Spring Clean Your Business Strategy + Get Unstuck
Let’s get clear on what’s actually working—and what needs to go
Hola familia,
This spring is a full season in every sense of the word for me.
Over the next few weeks, I’m heading into my final round of travel before I settle into full-on baby prep mode. I’ve planned a few very intentional trips: one to Mexico to recenter myself in familia before I can’t travel for a while, a babymoon/10-year anniversary road trip through Vancouver Island with my husband (yes, nature and views for days), and a final trip back to NYC to celebrate a special client’s wedding—and my last visit to the city before becoming a mamá.
Preparing for this season—mentally, emotionally, and logistically—has made me look at my business with fresh eyes.
Not just what’s working.
But what’s actually worth carrying forward.
This post is your invitation to do the same.
🧼 Why Spring Is the Perfect Time to Check In
We clear out closets and old clothes.
We open the windows and let in fresh air.
We reset routines that got heavy over winter.
So why wouldn’t we do the same for our businesses?
This is the perfect moment to pause, take inventory, and decide what’s worth keeping, what’s ready to be released, and what’s still in the compost—waiting to become something better with the right care.
💭 Keep, Clear, Compost: A Business Strategy Check-In
Here’s a simple framework I’ve been walking clients through lately (and using myself, too):
🪴 KEEP
What’s working—strategically and energetically?
What’s gaining traction or bringing you joy?
What offers or content are truly connecting with your audience?
What routines or platforms feel natural, not forced?
In my business: I’m keeping storytelling front and center. Every time I lead with vulnerability and honesty, I connect with someone new and build deeper trust with my community. Knowing my audience—and staying close to what they need—has been key.
🧹 CLEAR
What’s no longer serving you (even if it “should” be)?
What are you doing out of habit, pressure, or comparison?
Where are you putting energy with little to no return?
What timelines or expectations are you holding onto that don’t reflect your current season?
In my business: I’m clearing rigid timelines. My capacity is shifting, and trying to push new launches just to “stay on track” doesn’t serve me—or my people. Some things will happen later, and that’s okay.
🌾 COMPOST
What’s not working yet, but still holds potential?
What might bloom with a shift in positioning or structure?
Is there an offer or idea you’re tempted to toss out—but haven’t truly validated yet?
What’s worth reworking, rather than replacing?
In my business: I’m composting and reworking my membership, the Jefa in Training Circle. It’s growing, and that’s exciting—but I know it can be even better. I’m taking notes, listening, and yes... springing into action 😉
Don’t throw out an idea before you’ve had a chance to validate it.
We can be our own worst critics sometimes.
🔁 So What Comes Next?
After you check in with what’s working (and what’s not), here are 3 gentle next steps to consider:
Rework one offer instead of creating something brand new. Sometimes it's not the offer—it’s the messaging.
Stop doing one thing that’s draining you with little to no payoff. (Even if it’s “working” for everyone else.)
Double down on what’s already resonating. You don’t always need more. Sometimes you just need more focus.
📌 Ready for a more strategic reset?
If you’ve been wanting to take a fresh look at your business—with support, clarity, and zero judgment—I’m opening a few 1:1 Strategy Session spots to begin in June (bookings open now).
These 90-minute sessions are ideal if you’re:
Planning your next quarter
Refining or repositioning your offers
Trying to figure out what’s next (without burning out)
You’ll leave with:
A customized roadmap, fresh perspective, and strategy that matches your voice, values, and capacity.
🎯 $350 / session
📅 Book now → Sessions start in June
👉🏽 Click here to book
👯♀️ Want community while you build?
✨ The Jefa in Training Circle is currently enrolling. Applications are open until spots are filled.
It’s where we build sustainable, legacy-driven businesses—with community, storytelling, and real strategy at the center. Learn more & apply here
💬 Let’s check in:
Drop a 🧹 if you’re doing a biz spring cleaning—or tell me one thing you’re clearing out this quarter.
I may be entering a slower season soon, but the clarity I’m stepping into now is what’s going to carry me through.
Let’s get your business there, too.
Con cariño,
Ashley 💛