La Hoja: Notes From A Jefa in Training

La Hoja: Notes From A Jefa in Training

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La Hoja: Notes From A Jefa in Training
La Hoja: Notes From A Jefa in Training
Plant It, Don’t Push It: The Wisdom of Slow Launches
Do Business Differently

Plant It, Don’t Push It: The Wisdom of Slow Launches

Not every offer needs to bloom this quarter. Some need time to root—and that's strategy, not procrastination.

Ashley K. Stoyanov Ojeda's avatar
Ashley K. Stoyanov Ojeda
Apr 29, 2025
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La Hoja: Notes From A Jefa in Training
La Hoja: Notes From A Jefa in Training
Plant It, Don’t Push It: The Wisdom of Slow Launches
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Familia,

If you did last week’s spring cleaning, you’re probably sitting with a few ideas you’re still excited about—but unsure if now is the time to bring them to life.

How do I know what to launch, what to hold, and what to plant for later?
How do I keep momentum without burning out?

This post is for you.

Because not every brilliant idea needs to bloom right away.
Some of your best work will come from what you plant slowly and tend to with intention.

This is the strategy behind slow launches—and why they’re one of the smartest things you can do for your long-term business growth.

👇🏽 Keep reading for how to:

  • How to know when an idea is ready (and when it’s not)

  • How to build momentum without defaulting to urgency

  • Why slow launches actually convert better

  • Real examples from my business

  • A reflection framework to help you plant, not push


🌿 What Traditional Strategy Gets Wrong

The dominant narrative in online business still tells us that:

  • You have to launch fast

  • You have to show up everywhere

  • You have to push your offer

  • Visibility > alignment

But what if your strategy prioritized:

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© 2025 Ashley K. Stoyanov Ojeda
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