More Connection, Less Noise: The Future of La Hoja
Doubling Down on Connection, Growth, and Intentionality in 2025
Hola Familia,
I know we’re all feeling it. January has already felt like a year—or so it seems.
So many of us are scared for the future of our country, our communities, our families, and our work. The uncertainty can feel overwhelming, and I’m sending a huge abrazo to all of you.
This past week, I’ve spent a lot of time pondering, stressing, and asking myself: What can we do? How do we keep going? But more importantly, I’ve been thinking deeply about what it means to not only survive but to truly thrive—especially in times like these.
Here’s what I know for sure: we need each other more than ever. And no matter how heavy things feel, we cannot let what’s happening around us stop us from trying to make an impact.
I’m a big believer in “do what you can.” None of us have the power to change everything overnight, nor do we know if the seeds we plant today will bloom in our lifetime. But here’s what I know: we sure as hell have a shot at making things better for the next generation.
I’ve decided to channel this energy into La Hoja. I want this space to become a solid, dependable resource for you—a place where you can find inspiration, actionable strategies, and stories that remind you:
Even when things feel hopeless, you are not alone.
Even when the odds feel stacked, you are still capable of thriving.
The truth is that I do not want social media to be the center of my universe, nor do I want it to be the primary way I show up in the world (for reasons I think we all know by now…). While I’ll still show up there when needed, this platform is where I’ll share my truest thoughts, best strategies, and most personal reflections. I want to grow alongside you—not through quick, fleeting posts, but through deeper, more intentional conversations.
Here’s how I’m bringing that vision to life:
What’s New in La Hoja
La Hoja is evolving in 2025 to reflect not only where I am in my journey but also what I believe this community needs most right now. Here’s what you can expect:
1️⃣ For Jefas in Training (Bi-Weekly | Free):
Actionable tools, resources, and inspiring stories for Latina entrepreneurs and thought leaders. Whether you’re just starting out or leveling up, this series will empower you to build con cultura y corazón.
2️⃣ JefaThoughts (Monthly or More | Free):
Raw, unfiltered reflections on life, identity, and entrepreneurship. Think of this as a peek into the pages of my diary, where I share the messy lessons, unexpected wins, and truths about navigating life as an eldest daughter, first gen, Latina changemaker.
3️⃣ Do Business Differently (Bi-Weekly | Paid - $10 a month):
Exclusive, in-depth strategies, case studies, and tools for nontraditional entrepreneurs who want to challenge cookie-cutter business advice and thrive authentically. This is for those ready to rewrite the rules and build their brands and businesses on their own terms.
What’s Next?
I’m so excited to see La Hoja evolve into a space where we can truly connect, grow, and support one another. From 800+ strong, I know this community has the power to uplift thousands more—and with your voices, stories, and contributions, I know we’ll create something extraordinary.
This year, I’m focused on creating content that supports your growth, sparks new ideas, and gives you the tools to keep moving forward—no matter what challenges come our way.
To my longtime subscribers: thank you for being here and trusting me to be part of your journey. And to new readers: welcome. I’m so grateful to have you here, and I can’t wait to see where we’ll go together in 2025.
Let’s take it one step at a time and keep building something powerful. And as always, I’m here if you need me.
Con amor y gratitud,
