I Wrote a Book. Then My Business Tripled.

How Jefa in Training became the foundation for my thought leadership, high-paying speaking gigs, and a thriving ecosystem of offerings

Hola familia,

Three years ago, on February 22, 2022, Jefa in Training was published. I knew from the moment I started writing it that this book wasn’t just about sharing my story—it was about creating a movement and, more importantly, a foundation for my business.

What I didn’t fully realize at the time was just how much a book—especially a thought leadership book—can open doors, expand opportunities, and lead to multiple revenue streams.

Since Jefa in Training was published, my business has more than tripled, and just from the ecosystem I built around the book—including retreats, a membership community, and courses—I’ve generated an additional $150K+ in revenue.

Beyond the numbers, though, my book expanded my services, helped me build credibility in national media, and ultimately shaped the work I do today.

I want to break down exactly how I leveraged my book to grow my business—so if you're writing (or thinking about writing) a thought leadership book, you can do the same.