I Built a Six-Figure Business Without a Funnel. Here’s What I Did Instead.
What if the missing piece isn’t your content or your funnel — but the way you build trust?
Hola familia,
There was a point early in my business journey where I thought I was doing it all wrong.
I didn’t have a complicated funnel.
I didn’t have a 5-part sales sequence.
I didn’t even have a “lead magnet” — whatever that meant at the time.
But somehow…
People kept showing up. People kept booking strategy calls. People kept saying things like, “I just knew I wanted to work with you.”
And the truth is:
I didn’t build that with fancy marketing tactics.
I built it with trust.
Trust First, Then Strategy
I’ve always believed that the best kind of sales strategy is one that feels good — for everyone involved.
That’s why I built my business on:
Showing my work consistently
Teaching publicly and generously
Inviting people into small, intimate spaces
Listening — and adjusting based on what I heard
And maybe most importantly?
I built a sales strategy around real human connection.
Because when people feel like they already know you, trust you, and feel safe in your presence — they’re way more likely to say yes.
Not because you used the “right” CTA.
But because you created an experience they want more of.
What I Did Instead of Building a Funnel
Instead of pouring all my energy into automation, I focused on this:
Thoughtful workshops that gave people a taste of my brain
Story-based emails that helped people feel like they were growing with me
Strategic partnerships with aligned organizations
Word of mouth rooted in specificity + connection
Offers that made emotional and logistical sense
It wasn’t “scalable” in the beginning. But it was sustainable.
And it’s helped me triple my business — without a traditional “funnel”.
How You Can Take Some Of My Strategy For Your Business
If your sales aren’t coming in right now — it might not be your offer.
It might not even be your content.
It might be that your people haven’t built enough trust to feel safe saying yes.
That’s the shift I want you to sit with today.
Instead of trying to “sell harder,” try this:
Audit the touchpoints in your business — Are you consistently showing up in a way that feels true to your values?
Send a personal note to a past client or lead — No pitch. Just a check-in. Reconnection builds trust.
Create a moment of emotional safety — Whether it’s a post, podcast, or newsletter, ask: Does this make someone feel seen?
These are the moves that build resonance — not just visibility.
If you want sales that feel more aligned and sustainable, start there.
And if you want the full strategy that ties it all together — from lead generation to loyalty loops — I built something just for you.
Learn My Full Framework in the Course
Build a Sales Strategy That Feels Good (and Actually Converts) is the course I wish I had when I first started selling with intention — not just instinct.
It’s for service-based entrepreneurs — coaches, consultants, creatives, and more — who are tired of second-guessing their offers and ready to build real revenue rooted in clarity and connection.
🗓️ The full course drops August 1.
But if you join now, you’ll get:
$100 off the full price (presale rate only available through launch!)
Immediate access to a bonus mini-lesson on identifying your biggest sales blind spots — both strategic and mindset-related
First dibs on any live Q&A sessions or extras before the course drops
This is your chance to start making shifts now — so by the time August hits, you’re already selling with more confidence, clarity, and alignment.
Questions? Feel free to reach out to ashleykstoyanov@gmail.com.
PS: I am officially going on maternity leave in early September so if you’re looking to work together on your 2025-2026 business growth + thought leadership goals, I hope to hear from you soon.
xx,
