Big News, Familia! The Jefa Business Bootcamp Is Here!

PS: It's free! Get the chisme and start your journey today!

Hola Familia😍!

I have some amazing news to share with you all—a collaboration that is going to create so much impact is finally LIVE. I’m so grateful.

I’m beyond excited to announce the launch of the Jefa Business Bootcamp, a free, self-paced video course that I’ve created in partnership with SUMA Wealth. Inspired by my book Jefa in Training, this course is designed specifically for Latina entrepreneurs who are ready to take their businesses to the next level.

Why This Matters:
Latinas are the fastest-growing demographic of entrepreneurs, yet the resources available to us are few and far between. This gap is exactly why I wrote Jefa in Training—to provide the guidance and tools that we so often have to seek out on our own. The Jefa Business Bootcamp builds on that mission, offering 12 comprehensive modules that cover everything from goal-setting and financial planning to brand identity, marketing, and sales. And the best part? It’s completely FREE.

Here’s What You Can Expect:

• 12 in-depth video modules, packed with actionable worksheets, quizzes, and real-world advice

• Topics that cover everything you need to know to launch and scale your business

• A certification from Arizona State University upon completing the course

The English version is live NOW on YouTube (links to worksheets and quizzes included in the video descriptions), and the Spanish version will be available soon!

But wait—there’s more! In addition to the self-paces course, for the next five weeks, Suma Wealth will also be hosting Jefa Power Hours, weekly group study sessions via Zoom led by the incredible Angelica Heredia, the SUMA Maestra. These sessions are a great way to dive deeper into the course content, connect with fellow Jefas, and get your questions answered in real-time.

Beatriz Acevedo (SUMA Co-Founder + CEO) + I celebrating our collaboration <3

A Personal Note:
This collaboration with Suma Wealth is deeply meaningful to me for so many reasons. Many of you know that people often call me their Business Hada Madrina, but today, I want to share that Beatriz Acevedo, the CEO and co-founder of Suma Wealth, has been mine. Beatriz has seen the mission and vision of Jefa in Training since I first asked her to endorse the book three years ago while I was still writing it, and she has been advocating for me and the book ever since.

This collaboration is not just huge because of the impact I know it can create, but also because it is a symbol that dreams really can come true. It’s proof that one day, you too can collaborate with the people you consider role models. I’m incredibly grateful for this opportunity and for the chance to work alongside someone I admire (and her hardworking team) so much.

Ready to dive in?

This course is more than just a set of videos—it’s a movement. It’s about giving us the knowledge, tools, and confidence we need to build the businesses of our dreams and create lasting impact in our communities.

If you have any questions about the Bootcamp, don’t hesitate to reach out!

Y adelante jefas! Si Se Puede!

Con cariño,
Ashley K. Stoyanov Ojeda

P.S. Don’t forget to spread the word—this resource is for all the Jefas in your life who are ready to take the leap!